If you are a blogger or webmaster, then Google AdSense would be the first word that comes to your mind when you talk about monetization. Although there are different ways to monetize your website, AdSense is the first step for most people.
Google AdSense was started in 2003 and has grown tremendously over the years. Now things are not as they used to be 2-3 years ago when the major source of income of any blog was advertisements for their services.
For the past few months, many bloggers (especially tech bloggers) have seen a sudden drop in AdSense’s earning, & especially Cost Per Click (CPC) in India. I have seen many people who ask how they can improve their Google AdSense CPC, but in reality, I myself am confused about this and unable to give them a satisfactory answer. So a month back I decided to investigate this troublesome situation and thought of finding out the exact problem why Indian bloggers are facing this problem with Google AdSense.
Why Indian Google AdSense Publishers have a low CPC for ads?
First, I opened Googler Keywords planner Tools and searched for the exact phrase “Blogging Tips” for the USA, which showed me an average CPC of Rs 108.
When I did this same search for India by the country filter, I found that CPC is Rs 0.57. This was a shocking difference, which meant that Indian publishers with ads for the same keyword would get Rs. 107 less. If you multiply it by 100 then you will get Rs 10700 less for just one single keyword. Similarly, I see greater margins on other keywords. Then I asked myself this question, “Why is there such a difference?”
Finally, I got the answer to this question which I had with me. According to a study, Indians spend 43% less money online than the people of the USA. Here I am not only talking about average consumers, bloggers, webmasters but also all those online marketing budgets which are involved in small and big businesses.
Multi-national companies spend 30%-40% less money on online and inbound marketing if compared with their branches in other countries. Thus, due to the lack of interest of the advertiser and the non-awareness of the power of social media marketing, the CPC in our country is low.
Here I am performing Keyword Research using the Google Keyword Planner tool, and for the same keyword, I am targeting two different countries, ie US and India, and you Approx. You can see the difference in CPC.
Free merchandise and low buying power = Low AdSense CPC:
Now I asked myself another question.
Why do companies spend less here?.
We are the third-largest consumer of the Internet in the world, however, countries like Russia, the UK, Australia, are paying good CPC with new advertisers every day. After doing some research, Indians have this mentality that they want everything online for free.
We mostly opt for content, sweepstakes, free hosting services, etc. That’s why there is not much scope to convert visitors into leads or eventually customers. This is a primary reason why our CPC is low. Companies will not mind investing in Google AdSense Advertising when they come to know that it has a good ROI (Return of Investment).
The solution to this demanding problem is nothing but awareness. We as bloggers should promote the power of social media, Internet marketing and tell people that these methods can convert more visitors than traditional media like TV or Newspaper.
People need newer, easier, and safer methods and assurances for online payments. Reserve Bank of India will have to be flexible like services like PayPal so that more and more people choose their services. Till then we as bloggers will struggle to find sweet and reliable spots for the Indian AdSense Market.
Alternatively, if you want AdSense income, then the U.S. Start targeting based organic traffic, and if you use high CPC words with decent US traffic, you can expect more money per click for your Google AdSense ads. The second thing you can do is to choose a niche where you can expect more buying capacity. For example, in India 18-24 age group people will have less purchasing power while the 25-40 age group people will have more purchasing power.
You can use coupons from SEMRUSH, and get a list of high CPC keywords for your niche by getting a free account.
Now, work on writing great articles, targeting great keywords, and try to rank as high as you can. This will be time-consuming, but if you manage to rank high for any high CPC keyword in the end, such as with clever ad placement, you can make great money from AdSense. Anyway, likewise there are many more tricks that we can apply to increase AdSense income, but that’s all for now.